Product Launches - Hire Intelligence UK

Product Launches

When Hire Intelligence was approached by an experiential agency with an idea for a product launch, the brief was to have 40+ iPad tablets in a room displaying a holding page but then simultaneously playing a video detailing the product being launched which would also be simultaneously projected on two large screens at either end of the room with audio passing through the venues PA system.

Hire Intelligence came up with a solution. After numerous apps for iPad in the App Store were tested, one was found which did what was required but relied heavily on a very good wireless network. Past experience had shown that Xirrus wireless access points would suit the requirement, thus one of these was paired with the 40 or so iPads running the app and an iPad HDMI adapter was used to feed the video and audio from one iPad to the projection and audio systems.

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