The product testing phase is a crucial element of new product development strategy even though it occurs early in the process. Once you have an idea, you need to test it before allocating critical financial resources to it and subsequently having the idea fail and causing a cash crunch for the company.
How we can help
Product testing often requires gathering consumer feedback about your idea. This can be done informally with customer surveys completed by random strangers in a shopping mall or a detailed focus group meeting held at your office. In either case, technology will play a key role in gathering and analyzing the information you collect.
You can rent touch screens to set up survey kiosks at the mall or hire additional laptops or workstations to equip your focus group meeting room. This equipment can be rented temporarily while you have the additional requirements and returned to the rental service company once your product testing is complete.
