Is your organisation still stuck in the days of paper-and-pen questionnaires? If the answer’s yes, or if you’ve been wondering how to extract more useful insights from a live audience, it’s definitely time to consider electronic data collection.
Technology can really enhance your ability to conduct effective market research or gather meaningful group feedback on the spot. Most importantly, the solutions are easier to implement than you might imagine.
Use standard tech to get great results
Tablets and smartphones are obviously great for personal use. However, they’re also able to serve many purposes in the corporate world. For example, you could pre-load handheld devices with slides or agendas and place them at workstations for people attending. Hence, you’re better able to engage and interact with individuals throughout the event.
You can also encourage more active participation by connecting the devices to a server or the cloud and asking people to provide their feedback or vote on live polls. Now you’re gathering important audience insights you might otherwise miss out on. All it takes is a little bit of planning.
Capture more with audience response systems
To go a step further, why not rent a dedicated audience response system? These allow everyone to take part in your question-and-answer session at a conference, training course or market research event. Not only will your advanced setup make a big impression on guests, but you’ll also walk away with all the data you need to make informed corporate strategy and advertising decisions down the track.
Electronic voting hardware and software – like the TurningPoint Audience Response system – can deliver seriously comprehensive outcomes in live audience scenarios. Voters use the lightweight keypad provided to instantaneously transmit their responses to a receiver attached to a laptop. This allows the presenter/s to review the feedback or even display the results in real-time graphs via a projector or plasma screen. Given you can hire up to hundreds of keypads at a time, the bigger the event, the more information you’ll be able to gather.
Another innovative audience response system worth considering is ResponseWare. It turns smartphones into virtual response cards. This technology is ideal for both boardroom and academic environments. It could also be used in any other setting where users need to answer alphanumeric multiple-choice questions – for example, during an interactive polling session.
Contact Hire Intelligence today to learn more about technology that connects you with a live audience.
Oliver joined Hire Intelligence in 2018 and immediately began shaping the sales structure, developing the team, and introducing a disciplined, process‑driven approach. When Covid hit, as with many others, the business faced an exceptionally challenging period — one that required calm leadership, clear communication, and a willingness to get hands‑on. Oliver helped steer the organisation through that uncertainty, supporting the team, stabilising operations, and rebuilding customer confidence. As the market recovered, he played a central role in driving Hire Intelligence back to full strength, ultimately helping the business emerge in a stronger position than ever, with sharper processes, a more resilient team, and a renewed focus on reliability and service excellence.
Now stepping into the role of General Manager for the UK & Ireland, Oliver continues to evolve the organisation with a strategy centred on exceptional delivery, attention to detail, and a customer‑centric mindset. His focus is on ensuring Hire Intelligence remains the most trusted provider of short‑term tech rental, event technology, and equipment‑as‑a‑service solutions — supporting long‑standing partners and new clients with the same level of care, consistency, and professionalism.
Leadership Style
Oliver is a hands‑on leader who believes in being close to every part of the business. He champions clear communication — internally and with customers — and believes that when everyone understands the vision, the plan, and the purpose behind it, teams work together with far greater cohesion and confidence. His leadership is grounded in transparency, collaboration, and a commitment to delivering the best possible experience for every client.
Educational Background and Interests
With a degree in Biomedical Sciences, Oliver naturally approaches challenges by breaking them down into their essential components. This analytical mindset, combined with his sporting background, fuels his belief in marginal gains — the idea that small, consistent improvements accumulate into meaningful progress. It’s a philosophy that shapes his approach to operations, customer service, and continuous innovation.
Oliver is also passionate about keeping Hire Intelligence future‑focused. He is always exploring new and emerging technologies so the company can offer cutting‑edge equipment and solutions that help clients stand out, operate more efficiently, and deliver exceptional results.
Personal Philosophy
Oliver believes improvement is a constant pursuit — even the smallest refinements matter. He also values buy‑in: ensuring clients and team members alike understand the goal, the strategy, and how their contributions fit into achieving shared ambitions.
Personal Life
Oliver lives with his family in South West London and enjoys skiing, rugby, and making memories.
Businesses are increasingly hearing about ‘AI laptops’, but figuring out which features actually improve day-to-day work isn’t always straightforward. For… Read More
Hire Intelligence have the capacity to deploy 1000’s of devices Europe-wide for a project or hundreds of assets to a major exhibition, conference, or event. For any questions on how our team can help deliver your next project or event, please don’t hesitate to get in touch.
Below is a small selection of indicative prices of popular models. For our full range, please do explore our site.
Please note:
Price depends on model, duration of hire, modifications & customisation, & services required (including transport, installation, software requirements).
Let us know what you’re looking for, the length of hire period, & we can quote swiftly.
