More and more businesses now use live video streaming technology to reach their target markets and engage more people online. Here are five things you need to know to ensure you’re broadcasting video content that makes a positive impact.
1. COMPUTING POWER MAKES A DIFFERENCE
Firstly, there are no hard and fast rules about the system specifications your business computer needs to produce a top-quality or HD stream. However, generally speaking, the more powerful the hardware, the better. Indeed, some live video streaming platforms recommend minimum specs for your computer processor, RAM, graphics card and operating system. Do some research to work out whether your system requires an upgrade.
2. STREAMING QUALITY VARIES
The quality of experience for each individual who streams live video content on their personal device is influenced by a concept known as adaptive bitrate streaming. Basically, adaptive bitrate technology allows your broadcast of a live event to adapt dynamically to suit different screen sizes and internet speeds. This enables users with poor connections to load the video, yet equally allows those with stronger bandwidth and processing power to enjoy a higher resolution video. Overall, adaptive bitrate streaming ensures your organisation reaches its target audience in any location.
3. TESTING IS ESSENTIAL
If there’s one mistake you absolutely want to avoid when it comes to live streaming business events to large online audiences of potential customers and stakeholders, it’s failing to adequately plan and prepare for the big moment. You should always run multiple tests using your dedicated video streaming technology and software. In this way, you will solve unexpected issues in advance and ensure the stream is successful.
4. DISTRACTIONS DETRACT
Live streaming a special business event is undoubtedly exciting. But don’t get so carried away that you forget to set the right scene. Inadvertently filming “white noise” and visual distractions in the background – like attendees arriving at the venue or the stage being prepared for a presentation – can detract from the professionalism and impact of your live event video. Pay attention to the on-screen details and your online audience will pay attention to your content.
5. THE CHOICE IS YOURS
Keep in mind that you don’t necessarily have to attempt live streaming every time. If it’s more feasible to create and share on-demand video content, this might prove a useful alternative. However, if you do opt for the immediate engagement benefits of business live streaming, the key is to do it properly. Live webcasts tend to call for additional equipment. Set yourself up with an on-site computer capable of compressing, encoding and of course streaming the video feed in close to real time.
Essential Products for Live Streaming
Cameras
The quality of your camera significantly affects the visual experience of your live stream. Options include:
Webcams: Affordable and easy to use, suitable for straightforward setups.
DSLR Cameras: Offer superior image quality and versatility for professional streams.
Camcorders: Designed for extended recording sessions, ideal for longer broadcasts.
Recommended models for Live Streaming:
- Logitech C920 (Webcam)
- Canon EOS Rebel T7i (DSLR)
- Sony FDR-AX53 (Camcorder)
For those who need high-quality equipment temporarily, camera rental options are available. Renting cameras can be a cost-effective solution for one-time events or short-term projects. Providers like Hire Intelligence offer a range of cameras to suit different needs.
Microphones
Clear audio is crucial for keeping your audience engaged. Consider the following types:
Lavalier Microphones: Clip-on mics ideal for speakers who move around.
Shotgun Microphones: Great for capturing focused sound from a distance.
USB Microphones: Easy to set up, perfect for desktop use.
Recommended Microphone models:
- Rode SmartLav+ (Lavalier)
- Audio-Technica AT875R (Shotgun)
- Blue Yeti (USB)
Conclusion
In conclusion, live video streaming can be a powerful tool for engaging your audience and promoting your business. By ensuring you have the right equipment, testing thoroughly, and creating a distraction-free environment, you can deliver professional and impactful live streams.
FAQs
What are the minimum system requirements for live streaming?
The minimum requirements vary by platform, but generally include a multi-core processor, 8GB RAM, and a dedicated graphics card.
How can adaptive bitrate streaming improve my live video?
Adaptive bitrate streaming adjusts the video quality in real-time based on the viewer’s internet speed and device capabilities, ensuring a smooth viewing experience.
What are the best practices for testing live streams?
Conduct multiple test runs, check audio and video quality, ensure stable internet connectivity, and have backup plans for potential issues.
How can I reduce distractions during a live stream?
Set up a professional environment, minimize background noise, control lighting, and use a dedicated space for streaming.
What equipment do I need for professional live streaming?
Essential equipment includes a high-quality camera (consider camera rental options), microphone, lighting, streaming software, and accessories like tripods, capture cards, and green screens.
