Trying to figure out how to grow your brand in different ways? It can be challenging attempting to stay up to date with the latest trends and ways to evolve your marketing strategy—but it doesn’t have to be. Technology drives the business world forward, so it might be time to consider what the latest technological equipment solutions can do to help build a successful brand.
From making an unforgettable first impression to brand development through your social media presence, here are our five top tips for using technology to your advantage when trying to engage more clients and potential customers.
Looking for new ways to grow your brand? It might be time to consider what the latest equipment solutions can do for your business. Here we share our five top tips for using technology to your advantage when trying to engage more clients and customers.
1. MAKE AN IMMEDIATE IMPACT
They say you only get one chance at first impressions. This can be as true for a business as it is for an individual. When prospective customers walk past—or hopefully through—your door, they form an immediate impression of your brand image based on what they see first. If it’s a cluttered or uninspiring reception area or shopfront, you’re off to a bad start.
On the other hand, if it’s a clean, well-designed space that takes advantage of modern display technology such as digital signage and video walls, this could be one of the easiest ways to make a positive and lasting impact.
2. Build your online presence
Deciding how to grow your brand can be tricky, but there’s no doubt digital marketing should always be a key part of your brand strategy. Social media platforms can provide your business with the opportunity to grow brand awareness and even capture the attention of a global audience if you learn how to utilise it. It can give you the unique opportunity to build a loyal following and create a strong inbound marketing approach to attract quality leads to your website and inspire conversions—you will even eventually be able to attract returning customers organically.
If you put the right amount of effort into a digital marketing campaign, potential clients can gather important things like your brand identity from a simple social media search and reach out in real time. Utilising iPads, tablets or laptops in your business will not only help you look more modern but will also help you stay on top of relevant social platforms. This will allow you to be directly connected to your audience and their needs, making you a stronger brand. Spend time improving your website’s user interface, utilising the right keywords and marketing your business on social channels—many first impressions are now made online.
Optimising all of your processes for mobile is a great way to ensure efficiency and capitalise off the growing mobile trend. This will make it much easier for your clients to find you and pass your information on to others. A satisfied customer is more likely to recommend your business or new products to friends, colleagues or social media followers
3. CAPTURE KEY DATA
Making use of data analytics ensures you are making brand development decisions that are directly informed by customer data. With online data analytics you can better understand important things like your new audiences media preferences and promotion sensitivity, which is helpful in building your brand identity and reputation.
Utilising IT rental for technology-based solutions like interactive kiosks and touch screens enable you to easily capture customer data and share more digital content marketing in a low-key manner. User-friendly equipment encourages people to take meaningful actions like signing up for ongoing communications, competitions and special offers. Gathering this personal information from your target audience now can provide a huge boost for your sales and marketing campaigns later.
4. PROMOTE PRODUCT/SERVICE BENEFITS
For a more unique and engaging promotion approach, you may want to use technology in larger customer-facing environments. Perhaps you want to share product and service demonstrations with as many people as possible—if so, the technology you use is going to help greatly. Some of the latest business technologies can give your brand an important edge at live events. For example, you might use monitors, interactive kiosks, PA sound systems or outdoor screens to successfully communicate certain product or service features with attendees of an exhibition, conference or campaign launch.
This can be a great way to engage with potential clients face-to-face and will offer the opportunity to demonstrate exactly what benefits your business is offering. There is definitely growth to be found in the digital market space, but don’t underestimate the power of a live event.
5. ENGAGE CLIENTS AND CUSTOMERS
Your ability to engage clients and customers at the right time can play an enormous role in growing your brand. It could mean the difference between a few one-time clients and capturing the attention of a loyal following.
In the past this may have meant brochures and flyers or a rapid-fire sales pitch, but these days there are far more powerful tools for generating excitement for what your business has to offer. Consider the unique experiences you could provide using today’s virtual reality (VR) and augmented reality (AR) headsets for hire. As a business you should always be looking for an exciting new space to grow into—and this is the future of business-focused engagement.
How we can help
Want to put these tips for using technology to grow your business into action? Talk to Hire Intelligence today about how to grow your brand with the latest equipment rental solutions.
