5 Tips for Using Technology to Grow Your BrandPosted by
Looking for new ways to grow your brand? It might be time to consider what the latest equipment solutions can do for your business. Here we share our five top tips for using technology to your advantage when trying to engage more clients and customers.
1. MAKE AN IMMEDIATE IMPACT
They say you only get one chance at first impressions. This can be as true for a business as it is for an individual. When prospective customers walk past (or hopefully through) your door, they form an immediate impression of your business based on what they see first. If it’s a cluttered or uninspiring reception area or shopfront, you’re off to a bad start. On the other hand, if it’s a clean, well-designed space that takes advantage of modern display technology such as digital signage and video walls, you might just make a positive and lasting impact.
2. ENSURE A SMOOTH SIGN-IN
The next step in the visitor journey often involves signing in or registering for your event, presentation or meeting. This is another ideal opportunity to use the latest tech to your advantage. By streamlining the whole process with an interactive kiosk or tablet stands, you ensure each guest is quickly ready to engage with your business rather than wasting time on unnecessary paperwork. A satisfied customer is also more likely to recommend your business to friends, colleagues or social media followers.
3. CAPTURE KEY DATA
In addition to speeding up the sign-in process, technology-based solutions like interactive kiosks and touch screens enable you to easily capture customer data and share more digital content in a low-key manner. User-friendly equipment encourages people to take meaningful actions like signing up for ongoing communications, competitions and special offers. Gathering this personal information from a relevant audience now can provide a huge boost for your sales and marketing campaigns later.
4. PROMOTE PRODUCT/SERVICE BENEFITS
You may want to use technology in larger customer-facing environments. If so, try equipment that makes it easy to share product and service demonstrations with as many people as possible. Some of the latest business technologies can give your brand an important edge at live events. For example, you might use monitors, interactive boards, PA sound systems or outdoor screens to successfully communicate certain product/service features and benefits with attendees of an exhibition, conference or campaign launch.
5. ENGAGE CLIENTS AND CUSTOMERS
Your ability to engage clients and customers at the right time can play an enormous role in growing your brand. In the past this may have meant brochures and flyers or a rapid-fire sales pitch, but these days there are far more powerful tools for generating excitement in what your business is doing. Consider the unique experiences you could provide using today’s virtual reality (VR) and augmented reality (AR) headsets for hire. This is the future of business-focused engagement.
Want to put these tips for using technology into action for your business? Talk to Hire Intelligence about the latest equipment rental solutions.