“Virtual reality” was once presented as a futuristic fantasy in movies and TV shows. Then it rose to prominence in the worlds of gaming and entertainment. Nowadays, VR technology is common. The experiences more real than ever. In the corporate and commercial landscape alone, virtual reality benefits have skyrocketed. Indeed, this modern innovation has become a legitimate business tool.
VR applications are expanding in fields like e-commerce, marketing and advertising, and education and training, across a wide array of sectors including retail, tourism, construction, manufacturing, healthcare, sports, real estate, and architecture and design. Are you in the business of promoting products, services, messages or experiences? Then chances are a VR solution could play a successful role in the process.
And the most exciting part? There’s “virtually” no limit to how you can deploy VR and AR (augmented reality) platforms – the group of technologies that fall under the umbrella of extended reality (XR) – in your business. Your brand or organisation can do amazing things with virtual reality hire comprising impressive VR equipment like the Oculus Rift or a smartphone-compatible option such as Samsung Galaxy Gear VR headsets. Brainstorm, collaborate and let your imagination run wild. Experiment with different ideas and applications. You never know; an engaging VR journey created for your target consumers might just change the trajectory of a whole campaign.
VR technology makes it achievable to create virtual experiences simulating real-life scenarios, locations, or even complete virtual worlds. This could be a virtual store or showroom of products, an insight into a place of interest, or a thrilling immersive experience to generate positive vibes at an event. For example, a VR headset and customised program can take a user inside a luxury hotel room or let them “test drive” a new sports car. The possibilities are endless.
Beyond the overall objective of providing unique, tailored experiences for your customers, VR applications can also help your business reduce costs, enhance operations and increase return on investments (ROI) for all types of projects. If a particular product range can’t be showcased in person for logistical reasons, you’re still able to demonstrate its potential value and benefits via a custom VR experience.
The same applies to training staff in how to deal with situations that might be impossible to replicate in advance. When the “real” alternative is costly, challenging or downright impossible to provide, the virtual version is ready to step up. In many cases, simply facilitating VR participation will ensure your brand stands out.
Looking into virtual reality benefits for your business? Talk to Hire Intelligence today!